Buying On Belief
As the impact of brands and big business on society and the environment is becoming increasingly scrutinised, a growing number of people are “buying on belief”. Consumers are voting with their wallets and purchasing from brands whose values and objectives align with their own. At present, 51% of all consumers consider themselves to be a belief-driven buyer – A percentage which will continue to grow as the buying power of the next generation of consumers increases.
To reach these belief-driven consumers, we need to appeal their core values. By making our marketing and advertising campaigns about more than just a product and its short-term benefits – instead focusing on how we support, invest in, and make champions of the people who make our successes possible – we can connect with our audiences on a deeper level.
Using a values-based approach to our marketing, we can give consumers insight into why we do what we do. We can share with them the things that motivate and inspire us, forming a more meaningful relationship with our customers and creating authentic brand advocates. We can support the causes they care about and do our bit to change our sector for the better, generating trust and establishing ourselves as leaders in our industry.
This is what we at WestCoastCo. consider our main passion and focus: Connecting brands with their customers on a deeper level and creating strong brand advocates through a values-based approach to marketing and advertising.