the blog

September 3, 2019
When Purpose Driven Marketing Goes Wrong: The Cadbury Story

Purpose driven (or values based) marketing is what WestCoastCo. is all about. Over 50% of global consumers identify as belief driven buyers, so by putting your values first and focusing on standing up for what you believe in, you'll make real and lasting connections with your audience. Of course, your values and your purpose must […]

August 26, 2019
The Great SEO Swindle

If you're anything like me, you probably get five offers for "free SEO reviews" in your inbox every day without fail. They're always from sketchy gmail addresses, and the content is usually as vague as the author can possibly get away with. Hopefully, though, you've learned to ignore them by now. Of course, that doesn't […]

August 20, 2019
5 Things You Should 100%, Never Ever Have On Your Website

When it comes to web design, the customer isn't always right. You're commissioning an expert because they're an expert - although they're probably completely capable of adding your weird and wonderful ideas to your website, any responsible developer would say no in a heartbeat to every item on this list... Auto-Play Music via GIPHY Remember […]

When Purpose Driven Marketing Goes Wrong: The Cadbury Story

Purpose driven (or values based) marketing is what WestCoastCo. is all about. Over 50% of global consumers identify as belief driven buyers, so by putting your values first and focusing on standing up for what you believe in, you'll make real and lasting connections with your audience. Of course, your values and your purpose must […]

The Great SEO Swindle

If you're anything like me, you probably get five offers for "free SEO reviews" in your inbox every day without fail. They're always from sketchy gmail addresses, and the content is usually as vague as the author can possibly get away with. Hopefully, though, you've learned to ignore them by now. Of course, that doesn't […]

5 Things You Should 100%, Never Ever Have On Your Website

When it comes to web design, the customer isn't always right. You're commissioning an expert because they're an expert - although they're probably completely capable of adding your weird and wonderful ideas to your website, any responsible developer would say no in a heartbeat to every item on this list... Auto-Play Music via GIPHY Remember […]

How do I know when it's time for a new website?

We're often asked if we're able to fix problems on existing websites, and we try to be as responsible as possible with our answer. Sure, we can fix broken plugins and themes, but we're not being true to our values if we fix minor issues on a website that's well past saving. Sometimes, fixing your […]

FAQ #5: Isn't Pinterest just for mums and engaged women?

via GIPHY 250 million people use Pinterest every month. Between 2017 and 2018, the platform added more new users than Facebook and Twitter managed to add (combined!) Pinterest reaches 83% of US women aged 25-54. They're way ahead of the curve when it comes to Pinterest in the US, but we're catching up quick in […]

FAQ #4: Is it worth buying website traffic?

Nope. It's as simple as that. (Or at least, it is if you're buying it from a sketchy bro in your inbox, or a website that promises to push through a certain number of hits a day) via GIPHY Standard practice when you own a website, care about who visits it, and want more visitors […]

FAQ #3: Where can I buy followers for Twitter/Instagram/Facebook?

We're not answering this question. You shouldn't be buying followers. It's bad marketing and the concept absolutely horrifies us. Instead of answering this question, we're going to provide you with a list of reasons to reconsider your marketing strategy... via GIPHY Buying followers makes you look seriously sketchy. Imagine landing on a company's Twitter profile. […]

FAQ #2: Is it possible to target my posts on Instagram?

If you're here for the short answer... yes and no. Aren't we helpful? Let's expand on that a bit. We're going to assume that you're asking this because you're already familiar with Facebook's targeting tools. It's actually possible to run your Facebook ads on Instagram (and use their targeting tools), but it's not something we'd […]

Stranger Things Chapter 3: Why Small Businesses Need To Think More Like Netflix

Ahoy! Spoilers ahead! Now we’re all done swooning over Steve Harrington and ugly crying at Hopper’s speech for Eleven (just me?), it’s time for my inner marketing nerd to take over, and boy was she impressed with Netflix! If you haven’t seen the latest season of Stranger Things, it’s not going to be because you […]

WestCoastCo: Home of The Two Week Brand

Things are changing here at WestCoastCo. As of today, we’re now the proud home of a process we like to call “the two week brand”. When you’re working with an agency to design your brand – whether it’s a website, a logo or the whole shebang – it’s often made pretty difficult by ever changing […]

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